Zegna's Dazzling Surge: A Glamorous Jewel in the Crowded Fashion Arena!
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Unbelievable fashion moments in Milan as Zegna Group are on a stunning jewelry heist trajectory! 🌟 In the glitzy world of high fashion, Ermenegildo Zegna Group has just revealed mind-blowing figures: Q4 revenue hit a massive 589 million euros, equivalent to about $618 million, marking a 3.3% rise over the past year. Their fiscal 2024 wasn't too shabby either, boasting a 2.2% increase to a whopping 1.95 billion euros!
The Zegna brand itself is crushing it, seeing an 8.4% surge in Q4 alone, reaching 353 million euros thanks to explosive growth in the U.S. and a robust DTC (Direct-To-Consumer) performance across Europe, the Middle East, and Africa. Overall for the year, Zegna soared 4.9% to touch 1.2 billion euros. But wait, Thom Browne didn’t have it as easy, dropping in revenue by 3.7% this quarter due to struggles in China and EMEA. Meanwhile, Tom Ford Fashion spiked in popularity, with Q4 revenue increasing by 3.7% and an annual jump of 33.5%—mind = blown!
However, not everything’s platinum-dipped gold in the luxury lane. Throughout 2024, the Zegna Group faced an uphill battle with challenges that have stormed through the luxury industry, things like hesitant consumer spending and an economic snail-pace in China. As quoted by Ermenegildo Zegna himself, they’re preparing for rollercoaster sales geography-wise in 2025—buzz alert, ongoing volatility in China might rock the boat!
China saw a thunderous drop of 14.5% in revenue, but the Americas region is on its best behavior, climbing 15.4% with a sizable 525 million euro earning—27% of Zegna Group's revenue chunk. The EMEA zone also saw growth at 3.3% to score 680 million euros.
The DTC channel, representing 78% of branded product revenues, raced ahead with a 9.9% increase year-over-year—watch out for that wholesale retreater down by 12.2%. Zegna feels super optimistic about pairing up with some chic strategy projects. They're going all-in with spectacular team-strengthening moves in the U.S. and Europe for Thom Browne. Get ready for the Thom Browne runway spectacle as it's set to close New York Fashion Week with a surreal bang! Check out the fashion calendar for what’s next!