Y/Project Closes Doors Forever: The Shocking Collapse That Stunned Paris Fashion Week!

Hold onto your hats, fashionistas, because Y/Project, the edgy and beloved brand gracing the Paris Fashion Week’s runways, is shutting its doors for good! The shocking announcement dropped like a bombshell on the brand's website this Thursday, sending ripples through the fashion world.

After dazzling us for 14 incredible years, Y/Project declared it's bidding adieu. The heart-wrenching decision came after an exceptionally tough year, unlike anything the fashion industry has seen. The brand's journey took a dramatic turn when co-founder Gilles Elalouf passed away in July 2024. As if that wasn't enough drama, CEO Pascal Conte-Jodra made a swift exit, and by September, the visionary creative director Glenn Martens also stepped down. Oh, the plot thickens! By October, reports swirled about Y/Project being up for sale after landing in receivership.

The farewell message wasn't just a goodbye; it was a heartfelt tribute, thanking Martens, Conte-Jodra, and Elalouf for fostering a creative environment that thrived and transformed fashion norms.

But wait, Martens isn't fading into the shadows—he continues to carry the torch as the creative force at Diesel, under the OTB umbrella, ever since he assumed the role in 2020. He's been juggling this role while giving Y/Project its unique edge. Talk about a fashion multitasker!

And if you think this is just a blip in the fashion fabric, think again. This saga unravels in a stormy sea with the luxury fashion sector grappling with miseries of its own. Iconic names like LVMH, Kering, and Richemont are feeling the pressure with declining earnings. Plus, we’ve waved goodbye to other prestigious brands such as Mara Hoffman and The Vampire's Wife in this fashion apocalypse.

The fashion world is buzzing, and if this isn’t drama enough, who knows what plot twists await us next? Catch Martens' farewell moment here, and stay tuned as this fashion saga continues to unfold!