Unveil the Chic Revolution: How Modest Fashion Became the Ultimate Power Statement!

"It's covered. And it's fun." Dive into the world of Modest Fashion where innovative stylist and creative genius, Deborah Latouche, is redefining what it means to dress with flair and sophistication. Breaking away from the misconception that modest equates to "dull," Deborah envisions a realm where modesty is at the pinnacle of coolness and high fashion. Through her work at Studio Latouche and luxury brand SABIRAH, she's elevating modest wear to iconic status!

Modest fashion is all about embracing comfortable, loose-fitting attire that suits any personal preference—whether it's for cultural, religious, or just personal zest. Following a fantastic collaboration with Deborah’s team, Zalando has revamped its content guidelines to ensure Modest Fashion is celebrated in all its diverse and vibrant glory. This collaboration includes in-depth research into these fashion-forward choices, guiding Zalando's stylists and photographers to capture the authentic spirit of modest wear.

As part of Zalando's broader Diversity & Inclusion efforts, the aim is clear: showcase a dazzling array of styles that resonate with true diversity. Focus groups have spoken loud and clear—modesty isn't just a religious statement; it's a power move! Many women find confidence and elegance in modesty, using fashion as a tool to control how they are seen and perceived.

Our rejuvenated guidelines are all about embracing these truths, offering a refreshing range of options for customers seeking a unique styling experience. By equipping stylists and photographers with the nuance to represent the depth and breadth of Modest Fashion, Zalando is making sure everyone feels seen and heard. Curious to explore this refined world for yourself? Check out the stylish array of modest wear here. Get ready to redefine fashion on your own terms!