Touchdowns and Lingerie: Prime Video's Unexpected $44.9M Streaming Sensation Revealed!

Hold on to your hats—football and fashion have teamed up in the most unexpected and explosive way to catapult Prime Video into the media stratosphere this past October! According to insights from CreatorIQ, these powerhouses helped Prime Video rake in a whopping $44.9 million in EMV, leaving it in the dust of only Netflix and Hulu.

In a cluttered streaming universe, live streams—especially sports—are the golden tickets to viewer attention. And guess what? Prime Video scored big with NFL matchups and the dazzling Victoria’s Secret Fashion Show strutting its stuff. Who would have guessed that touchdown passes and lingerie could make such a splash?

Here's the kicker: Prime Video achieved a jaw-dropping month-over-month EMV growth of 64%! Thanks to the NFL showdown and the sultry Victoria’s Secret runway event on October 15, engagements skyrocketed by 201% and impressions soared by 123%.

And it's not just about the numbers, it's about the hashtags! The electrifying #NFLPlus hashtag alone reeled in $5.9 million in EMV, while NFL official accounts pulled in $6.1 million. And here’s the plot twist—you won't believe it, but Victoria’s Secret's own social media accounts strutted their stuff to smash in $7.1 million EMV through just 60 sizzling posts about their spectacular show. Talk about a game-changer!