Tim Cook and Jay Z's Secret Style Weapon: The Luxe Brand Disrupting Tech Fashion!

What do Tim Cook, Jay Z, and Fred Ehrsam, co-founder of Coinbase, have in common? They're all captivated by the stylish allure of Frère, a bespoke clothing brand making waves across the tech world! Buckle up, fashion aficionados, as Frère is set to take over New York’s SoHo with its very first store!

Frère isn’t just about suits, oh no! Think $3,490 wool knit tracksuits and lavish cashmere overcoats at $5,990. This is high-end, genteel fashion—“quiet luxury” as TikTok would have it! Envision those savvy CEOs draped in neutrals each costing a grand, and you’ve arrived at Frère's fashion hub.

“Frère blends classic tailoring with modern elements, letting tech pros make a style statement even in the most understated of ensembles,” spills Davidson Petit-Frère, the creative mind behind Frère. This brand, co-founded by Davidson Petit-Frère and François Kress, is steering the sartorial ship with a spotlight on innovation, art, and cultural relevance.

For an intriguing twist, Kress, who took the reins as CEO after rocking the luxury sectors at Fendi, Bulgari, and Prada Group, is determined to revive menswear with unrivaled tailoring finesse and extraordinary craft. And with Petit-Frère’s flair for fashion—thanks to his dive into high-end real estate and subsequent rise in luxury attire with Musika Frère—this duo is rewriting the fashion book.

The style of your average “tech bro”—think Patagonia vests and startup-branded tees—has stayed surprisingly consistent over the years. Even with big names like Mark Zuckerberg and Jeff Bezos attempting to tweak their looks, classic tech-style shines on. Now, with Frère thrown into the mix, the fashion stakes just got higher.

Frère is in growth mode! With Robert Nelsen of ARCH Ventures as a lead investor, the brand is on a fast and thrilling journey. “They make a helluva suit,” Nelsen quips, praising Frère’s blend of timeless and fresh styling. This delightful marriage is the style recipe for tech professionals wanting to bridge personal charm with business acumen.

As Petit-Frère and Kress prep for their highly anticipated store opening—planned to give clientele an immersive experience—there’s also a buzz about launching an e-commerce platform. After all, nothing beats the personal touch of a luxe boutique experience!

Welcome to the Frère revolution, where those cashmere dreams and bespoke visions take center stage. This is must-see high fashion for those who crave luxury infused with a dash of innovation!