Sundance Magic: Park City Fashion Week Unleashes Couture Revolution on Main Street!

Park City is about to get a whole lot more fabulous as the runway takes over Main Street! Get ready for the jaw-dropping return of Park City Fashion Week on Sunday, January 26, at Marquee on Main. With the sleek landscapes of the Sundance Film Festival as its backdrop, this event is set to redefine couture for 2024.

The brainchild of the visionary Kim Kienow, this year's installment is all about embracing a daring fusion of haute couture, trendy local boutiques, and the freshest emerging talent. “We wanted to bring the runway to the Rockies,” says Kienow, who proved she's not just any fashionista by launching Park City Fashion Week back in 2020. Get ready to be amazed by fabulous collections from unique Park City hotspots like Chamomile, Panache, and The Collective.

Never before has the fusion of fashion and art felt so alive, with boutique capsule collections styled into eye-catching editorial showcases. “It’s about enjoying the artistry while celebrating local talent,” adds Kienow.

Event Alert! This stylish get-together kicks off from 1-5 p.m., with a mix-and-mingle session jazzed up by live music and cocktails. Then it’s time for the main event: the runway show at 2 p.m.!

Juggling venues during such a high-profile week is no easy feat, but Kienow is not one to back down. “The competition is fierce, but that's what makes it special. We’re putting Utah’s fashion scene on the global map.” She’s already dreaming of turning this one-day extravaganza into a multi-day fashion fiesta in the future, so stay tuned!

Hungry for more deets? Head over to the Park City Fashion Week website and get ready for a Sunday filled with artistry, innovation, and a touch of glamour!