Scranton's Stylish Revolution: How One Woman is Transforming It into a Fashion Capital!

Hold onto your hats, fashionistas! Scranton is about to get a splash of big-city style thanks to Jessica Illescas Merritt. She's ditching the online-only game and opening up a physical fashion hub in the charming Connell Building at 127 N. Washington Ave. This isn’t just another store launch—it's the rebirth of a style scene!

Merritt, who’s been rocking the online fashion world with her shop, JessingWithStyle, since July 2023, has snagged the spot once loved by New Laundry. She’s ready to sprinkle some high-fashion magic right here at Tachi Hill House of Fashion—mark your calendars, it opened on November 15th!

But wait, there’s more! Scranton’s embracing Merritt’s fashion-forward dreams, as evidenced by the warm welcome and epic ribbon-cutting event hosted by Scranton Tomorrow. Merritt’s fashion ambitions? Huge. Her message? You don't need to hit up New York or Philly for style. She’s bringing it all to Scranton!

And trust us, she’s not stopping with just physical fashion. The vibrant JessingWithStyle continues online while Merritt cooks up a new website for Tachi Hill customers to get their style fix from anywhere. Her resume is already buzz-worthy with experience at a high-end shop in White Plains, NY, and now, she's taking a risk to follow her passion here despite having little ones aged just 2 and 4.

With downtown Scranton shops like Over the Moon and Runway Boutique rallying behind her, Merritt is building a community—not competing. “It’s all about support and collaboration,” she says. This isn’t your average fashion boutique; it’s where community spirit meets stylized clothing dreams.

Stop everything! Merritt's tying together passion and legacy. With the support of local shop owners and having received a helpful hand from the former New Laundry owner, Theresa Stuckart, this is already shaping up to be a fashionista’s paradise.

What’s the buzz about downtown Scranton? Business is booming and new stores are being snapped up faster than ever. Foot traffic is soaring and the community is thrilled about these vibrant additions.

Stay tuned, because Scranton, you're about to be transformed into the new style capital! Merritt’s keen on making downtown a fashion contender—watch this space!