Scandinavian Folklore Meets High Fashion: Unveiling the Watch Collab That's Turning Heads

Hold onto your hats, watch lovers! A Scandinavian spectacle just dropped, and it’s the talk of the town! If you thought you knew GoS, think again because they’re upping the game with a killer collaboration featuring none other than Martin Key—the mastermind behind those iconic leather jackets. Say hello to the “GoS designed by Martin Key,” where Scandinavian folklore meets runway fashion in the most jaw-dropping way.

Unveiling a steel masterpiece with a design inspired by the GoS Sarek collection, this 41.5mm watch is not just a timepiece—it's a statement. Its black PVD finishing, polished edges, and those electrifying vertical grooves will have you questioning your definition of luxury! This beauty even dips into the water with its 50-meter resistance.

But it doesn't stop there! Peek behind the anti-reflective sapphire crystal to experience art at its finest. Hand-forged Damascus steel meets a stunning octagonal index ring, flaunting twelve dazzling diamonds. Feel the power of Key’s iconic octagon shape, and let those spear-like hands guide you through the hours with unmatched elegance.

And guess what? Martin Key isn't just playing on the surface. Flip to the caseback, and behold an engraved zipper—symbolizing life’s smooth and bumpy roads. A metaphor that's as deep as it gets, and Key nailed it!

For those who think the heart matters, behold the La Joux Perret G101 automatic movement. Custom-crafted for GoS, it boasts 28,800 vibrations/hour and a lavish silk-finished rotor splashed with purple—Key’s signature touch!

Still want more? How about a premium salmon skin strap handcrafted to perfection and wrapped up in an octagon box—yes, even the packaging is a work of art! Limited to only four pieces this year, these treasures are exclusively available at Martin Key’s Stockholm boutique or the GoS Watches atelier in Linköping.

Don’t miss this epic rendezvous in watchmaking! Want more scoop? Jump to their official site. Hurry—these will disappear faster than you can say "legendary."