Saudi Arabia's Fashion Frenzy: Which Brand Reigns Supreme in 2025? Find Out Now!

When it comes to fashion, who’s ruling the hearts—and closets—of shoppers in the Kingdom of Saudi Arabia? From timeless classics to hot trendsetters taking over the scene, dive into the ultimate rankings of the most coveted fashion brands in the country right now!

With insights from YouGov's all-knowing brand tracker, explore the top players not just among the general crowd but also those specific to men, women, and the Gen Z trendsetters. Get the inside scoop on the brands gaining major traction and on the rise like never before. Are you ready to find out which fashion icons are setting the pace as we strut into 2025?

Hold onto your stylish hats as we reveal the Top 10 fashion retail brands among the general population in the Kingdom of Saudi Arabia. Leading the pack is none other than adidas with a stunning 54.2% consideration rate among potential shoppers. Not far behind are Nike (44.4%), Skechers (36.0%), Puma (33.3%), and Dior (29.8%).

Now, let's zoom in on what Saudi men are eyeing: you guessed it, sportswear brands are dominating the scene. Adidas stands tall with 57.8% consideration, followed by the ever-comfy Skechers (47.1%), the stylish Puma (34.7%), fashion powerhouse Dior (29.5%), and luxury giant Gucci (27.8%).

What about the queens of fashion in Saudi Arabia? For them, Adidas is also the go-to brand with a 49% nod, while Nike (40.5%), Skechers (37.5%), Puma (31.3%), and Dior (30.2%) complete their top picks.

The Gen Z fashionistas are all about sport and streetwear vibes! Adidas, Nike, and Puma are reigning supreme with consideration scores of 50.4%, 48.3%, and 31.3% respectively, trailed by Dior (29.1%) and Skechers (26.0%).

Let's not forget the rockstars of improvement: New Balance is stealing the spotlight with a 3.0 percentage point surge, followed by energetic Asics with a 1.1 point lift. Puma, Under Armour, and Saint Laurent are right behind, proving they're names to watch with impressive gains.

Craving more global fashion buzz? Check out sizzling rankings for the US, UK, France, Germany, and Singapore. The fashion world is waiting—don't be the last to know who's wearing what, where, and why! And for the data wizards out there, get a taste of how brands are scored with insight from YouGov's BrandIndex. Dive deeper into the numbers behind the fashion frenzy.