Ralph Lauren's TikTok Takeover: Is "Ralphcore" the New Old Money? Find Out Before It's Banned!

Ralph Lauren's TikTok Takeover: Is "Ralphcore" the New Old Money? Find Out Before It's Banned!

This fashion buzz is about to blow your mind! In June, Ralph Lauren stunned the fashion scene in Milan with a crowd that looked straight out of TikTok—young, trendy, and totally #looksmaxxing. It’s like Ralph Lauren has become TikTok royalty, riding high on the "old money" trend! ⚡️👔

Believe it or not, the brand saw a mega 600% sales boost of Polo Ralph Lauren on StockX, and it's all thanks to the so-called "Ralphcore" phenomenon sweeping TikTok! It seems Gen Z can't get enough of those classic vibes. 😍📈

Fast forward to the latest showstopper: Ralph’s super-posh Purple Label line! The crowd was all about business chic with editors and buyers soaking up the elegant vibes, just a whisper before TikTok faces its nail-biting ban. 🤯❌

Check out the dramatic shift: from glitzy TikTokers to suave corporate fashionistas, Ralph Lauren is proving it can breeze through generations without a sweat! Some killer pieces included Glen check double-breasted suits and Italian-made suede blazers. Who says you need to chase the trends? Ralph just stays classy, while everyone flocks to it. 👑✨

And let’s not forget Philipp Plein’s epic runway drama at his almost-open hotel! Picture this: jet skis, crystals, and a Plein-ified Polo Bear sweater. It's as if "The Great Gatsby" had a wild fling with "Grand Theft Auto"—outrageous but irresistible! 🚤💎

Did someone say Brunello Cucinelli? This guy keeps it philosophical even as the cashmere king of TikTok's "new money" scene. His empire of elegance includes shearlings, satin jackets, and denim blazers, making $1.3 billion in revenue. Cha-ching, right? 💸🤑

Word to the wise: if Americans aren't vibing with your fashion, you're in hot water. Luckily, Cucinelli is serving up exactly what stateside trendsetters crave—shearling jackets, daring blazers, and party-ready dinner jackets. It's a feast for fashion-loving eyes, drawing everyone from TikTok to the streets. 👕🇺🇸

Keep your eyes peeled, because when Chinese star Li Yun Rui hits the scene, the place lights up! Phone cameras are everywhere, ensuring brands continue to steal the spotlight. TikTok might be on the brink, but fashion is forever making waves! 🌟📸

Back to blog

Leave a comment