PUMA's Secret Paris Fashion Bash Unveiled! Tattoos, Rave, and Epic Sneaker Drama Await!

Hold onto your sneakers, because PUMA is about to set Paris ablaze with its mega Fashion Week takeover! Get ready for four days of non-stop action, featuring exclusive product sneak peeks, mind-blowing exhibition spaces, and even some hands-on customization madness. And that's just the beginning! To pull off this fashion extravaganza, PUMA has teamed up with some seriously cool partners like Studio Hagel, Slam Jam, and many more to celebrate its most iconic silhouettes and beyond.

It's a monstrous tribute to the incredible world of Mostro, with jaw-dropping design elements everywhere you look. Expect to feast your eyes on previews of the legendary PUMA King and PUMA Speedcat, alongside unexpected collabs and must-see apparel highlights that will leave you craving more.

The whirlwind kicks off with an exclusive, invitation-only event, where Studio Hagel will host a super-cool customization workshop. Then brace yourself for an epic after-party thrown by Slam Jam and PUMA.

Day two swings open the doors to the public, and Cold Archive takes over, crafting an unforgettable exhibition that's all about tattoo art, rave vibes, and thrilling youth culture. Day three gets even wilder with Uniform Display transforming the space into a live backstage fashion show set, giving you a front-row seat to the creative chaos of styling and preparation.

And throughout this fashion frenzy, prepare to be wowed by an extraordinary exhibition curated by footwear aficionados Hart Copy and collectors Inside Tag. They're bringing the PUMA archive to life in Paris, showcasing hand-picked models that lead up to the epic Mostro era, revealing the hidden gems and untold stories of PUMA's incredible design legacy.

Get ready to witness the magic at PUMA Mostro House located at 7 Rue Froissart, 75003, Paris:

• January 22: Invite Only
• January 23: 15:00 - 20:00, Open to Public
• January 24: 14:00 - 20:00, Open to Public
• January 25: 09:00 - 17:00, Open to Public

This is one Fashion Week experience you won't want to miss!