Puma's Racing Stunts & Sneaker Comeback: The Las Vegas Grand Prix Event You Can't Miss!

Puma's Racing Stunts & Sneaker Comeback: The Las Vegas Grand Prix Event You Can't Miss!

Rev up your engines and gear up for the ultimate fusion of fashion and adrenaline! Puma is turning heads at the Las Vegas Grand Prix from November 21-23 with supercharged stunts that'll leave motorsport fans buzzing. Picture this: a gigantic 25,000-square-foot flagship store has hit the Las Vegas Strip, just in time for the racing extravaganza!

Dive into the heart of the action with Puma's innovative three-story wonderland that's got everything from Formula 1 racing simulators to jaw-dropping meet-and-greets featuring racing legends like Charles Leclerc, Carlos Sainz, and Alex Albon. And for those with a taste for other sports, there are appearances from basketball and soccer stars too! This isn’t just a store; it's a spectacular experience.

The global buzz doesn’t stop there. Puma has teamed up with Scuderia Ferrari's own Charles Leclerc, a fan-favorite with over 13 million Instagram followers, pushing the brand to the forefront of sports and fashion! And just when you thought it couldn't get any bigger, A$AP Rocky has leapt into the driver's seat as Puma's Formula 1 creative director, unleashing a collection that's sent fans into a frenzy.

Hold onto your hats, sneakerheads! November 26 marks the return of the iconic Speedcat sneaker in its original blazing red and black glory, plus a sizzling new pink shade. These kicks, once the go-to in the pits, are now racing up the fashion charts and even made a splash in a campaign with Dua Lipa and Korean sensation Rosé. They’ve supercharged their way into the top 10 hottest products!

Don't miss out on the Paddock Suite's VIP vibes, where influencers are capturing every electrifying moment for a global audience. Plus, the Fashion Show Mall is hosting the F1 Pit Lane Experience, complete with live DJ sets and thrilling pit crew simulator challenges. The cherry on top? A hopping party in collaboration with the Shoe Palace.

While Puma is making giant strides in the fast lane, behind-the-scenes highlights show some shiny executive moves. Cédric Charbit is jetting off to lead Saint Laurent while Pierre-Arnaud Grenade takes the wheel at A.P.C. following an impressive revenue boost at Ba&sh.

And while you're here, make sure to get the scoop on more jaw-dropping moves in fashion and business, like Estée Lauder diving into AI and Walmart's fashionable appeal to high-end shoppers.

Get ready for a turbocharged ride as Puma's unshakable commitment to motorsport races onward, leaving an indelible mark on both the worlds of speed and style. Are you in for the ride? Keep your eyes peeled for more updates and exclusives!

Back to blog

Leave a comment