L'amy America and Champion's Eyewear Revelation: A Bold Shakeup You Can't Ignore!

Brace yourself for eyewear news that's about to shake up your style senses! L'amy America just dropped the bomb that they're extending their sizzling hot partnership with Champion! Yes, the very same brand that knows how to merge innovation and comfort like nobody else.

In a bold move, L'amy is set to keep crafting stunning optical and sunglass products for men, women, and the youth. This strategic extension is a nod to their successful journey that started way back in 2015, although they're keeping the timeline of the extension shrouded in mystery.

Champion is laser-focused on delivering diverse styles, with 45% of their stylish shades dedicated to men, 30% to the trendsetting youth, and another chic 25% for women.

Steve Robaire, the executive powerhouse at Authentic, spilled the tea, saying this extended partnership with L'amy America is all about pushing the limits of design and performance, while staying true to Champion's iconic legacy. Get ready, fashionistas, because Champion's eyewear is set to evolve with your active, fashion-forward lifestyle!

Did we mention Authentic snapped up the Champion brand from HanesBrands for a whopping $1.2 billion? And since then, they've been dishing out licenses like hotcakes, naming partners galore across various sectors.

In a plot twist, Ames Watson will run Champion's collegiate apparel biz through GearCo. Meanwhile, AMG Companies will handle the core U.S. and Canada market with affiliates like High Life for the coolest activewear and Fit for Life on fitness accessories.

Other notable partners are BBC for footwear, Gildan Activewear for printwear, and Falic Group for shaking things up in Central and South America. IB Group keeps rocking as Champion's buddy in Mexico.

Stephen Rappoport, CEO of L’amy America, is bursting with excitement, confidently steering this powerhouse move with Authentic. He's all about keeping Champion's legacy alive and kicking!

But wait, there's more! L'amy America isn’t stopping there; they've got killer licensing deals with Ann Taylor, Ben Sherman, Nicole Miller, and the Authentic-owned Sperry. Watch out, 'cause the eyewear scene is about to get seriously fierce!