Jacquemus and Apple make cinematic history with iPhone 16 Pro Max! Fashion will never be the same!

Hold onto your hats, fashionistas! Jacquemus is back with a mind-blowing move that's got everyone buzzing. This time, they're teaming up with Apple for a jaw-dropping campaign for their latest jaw-dropping collection, La Croisière. And here's the kicker – it's all shot on the iPhone 16 Pro Max! Yep, you heard that right.

The film, directed by none other than Simon Porte Jacquemus himself, is titled 'Just a Normal Day at Jacquemus Ateliers.' It's a one-take, one-minute masterpiece that uses the powerful zoom of the new iPhone to deliver a cinematic experience like never before. Imagine being whisked away into a world where the workshop vibe is intimate, fun, and effortlessly sleek. Well, that's exactly what Jacquemus serves up.

Not just about flaunting their latest collection, this campaign also signals a revolution in how luxury brands can spin their tales. Mobile cinematography is now the new frontier, folks. Remember back in October when Burberry threw us a series of hand-held, lo-fi films? They brought on big names like Olivia Colman and Barry Keoghan, and gave us the unforgettable moment of Cole Palmer brewing a cuppa.

By harnessing everyday gadgets to craft innovative experiences, Jacquemus is showing us that it's not just about flashy clothes – it's about rewriting the rules of storytelling in fashion. Welcome to the new age of advertising, where the mundane becomes magical!

Want more on this trailblazing approach? Dive deeper into the realms of Advertising and Fashion.