Iceland’s Hottest Fashion Secret: How 66°North is Turning Up the Heat Worldwide!

Believe it or not, Iceland is not a frozen wasteland, but rather a land of unexpected weather twists and turns! Among its most fantastic exports is 66°North, a brand that has been keeping Icelanders snuggly-warm against the bone-chilling North Atlantic winds since 1926. Starting as a lifeline for fishermen who braved the icy waters for cod, it’s now a global phenomenon spotted from New York’s bustling streets to Shanghai’s neon-lit avenues.

Why is everyone from Copenhagen to Shanghai* obsessed with 66°North? It's not just about the cozy jackets anymore! Bold fashionistas are swooning over its eye-catching collaborations with trendsetters like Charlie Constantinou and GANNI. Get ready, fashion lovers, because they're unleashing the AW25 collection at the ultra-glam Copenhagen Fashion Week with a fabulous 99th-anniversary extravaganza.

But wait—66°North isn’t just about outdoor adventure gear, claims their charismatic CEO Helgi Óskarsson. They’re a mission-driven lifesaver, not your average jacket brand! Helgi dishes out wisdom over a fishy feast in London’s posh eateries, detailing how the brand’s roots in essential workwear have transformed into a global style sensation. They’re more than a stylish emblem of the rugged outdoors—they’re Iceland’s 100-year legacy in fabric form.

Kei Toyoshima, the brand's design virtuoso since 2022, has reshaped their lineup with oversized silhouettes and a chic twist of Japanese aesthetics. This isn’t just fashion; it’s history woven into every thread, and they’re proudly B-Corp certified too!

NYC, get ready—you might just be 66°North’s next stop, joining their exclusive flagships in London and Copenhagen. They’re taking their sweet time, though, with eyes set firmly on holistic market mastery. In short, 66°North is not about the quick dive but the lasting plunge into the global market.

Iceland, both fire and ice, infuses its culture deeply into its fashion exports. If you thought Iceland was just about volcanic eruptions and thermal baths, think again! Experience the heritage-rich powerhouse that is 66°North, ensuring your winter looks are not just hot but lava hot!

Oh, and want a sneak peek at their latest offerings? Dive into it all by checking them out here! For the full enchilada, read this piece because you definitely don't want to miss what makes this iconic brand a real global phenomenon!