Heart Evangelista Dethrones Top Celebs: How She Conquered Paris Fashion Week with a $10.6M Smash!

Hold onto your fashion hats because Heart Evangelista just blew the roof off Paris Fashion Week, nabbing the top spot as the queen of media impact value (gasp). According to WWD, Heart delivered a jaw-dropping $10.6 million in media impact value! We're talking about someone who dazzled at shows like Louis Vuitton, Dior, and Balmain. Yeah, she's the real deal.

In case you're wondering what media impact value (MIV) is, it measures the oomph of media placements across platforms. And who topped this list of game-changers? None other than the unbeatable Heart!

Can we take a second to appreciate how Asian celebrities are staking their claim at these events? Thailand might be holding the bronze behind France and the US in country rankings, but Heart outshone even them by delivering that massive MIV figure, surpassing Thai stars like Nattawin Wattanagitiphat. And let's not ignore Pia Wurtzbach who rounded off the top three with a solid $7 million MIV!

Even Blackpink’s Jisoo, though having the highest MIV per placement, sees Filipino celebrities like Heart race to the top. Launchmetrics CEO confirms the phenomenon: "Filipino celebrities overtook South Korean stars!"

More drama unfolded as Michelle Dee and Anne Curtis joined Heart on this fashion escapade. Michelle made waves with her debut for Michael Cinco, while Anne attended the Louis Vuitton presentation with Heart. Talk about fashionable company!

Previously marked as one of the Top 10 influencers at Paris Fashion Week, Heart is practically a global fashion powerhouse—kicking it at events all over, from Milan Fashion Week to championing OPM!

And our fashionista isn't stopping there—she’s heading back to TV with "Heart World" later this month. Keep those eyes peeled for more Heart magic!