Get Ready to Tee Off in Style: How the WM Phoenix Open Became a Golf Fashion Extravaganza!

The WM Phoenix Open isn't just an average golf tournament; it's turned into a fashion fiesta! 🔥 Imagine a runway where the traditional polo and skirt uniform is tossed aside for bold prints, vintage-inspired silhouettes, and avant-garde athleisure. Attendees could be mistakable for those at a bridal shower or Coachella, flaunting their fashion prowess as much as their enthusiasm for the sport. University of Georgia student Julia Goldenson reveals, “We started planning our outfits in December,” because, at this event, looking fabulous is just as important as the sport itself.

Whether you're a college student or a Phoenix elementary school principal like Courtney Fraizer, planning is key to looking chic. “I started planning over a month ago,” Fraizer confesses, highlighting the importance of style in this social spectacle. From jeans to sun dresses, attendees are pushing the limits of golf-wear expectations, all while embracing the on-trend color green. Why green, you ask? Well, with Waste Management flaunting its 100% sustainability, it's no surprise this hue is the darling of the event, transcending into a larger fashion statement.

Leading this bold golf fashion revolution is Jen Clyde, co-founder of Fore All, a brand rewriting the rules with designs that blend vintage styles with South Korean influences. “I didn’t know much about golf when I started,” Clyde confesses, “but I wanted a vintage-inspired brand.” After a trip to South Korea, where golf is a luxury sport entwined with fashion, her vision crystallized into creations impossible to ignore at this year’s tournament. With nearly 50 ensembles styled for her models and friends, Clyde crafts a visual narrative across the three days. Each coordinated outfit amplifies its uniqueness, narrating a cohesive and captivating portrayal of contemporary golf fashion.

Despite initial reservations from some buyers, Clyde’s insistence on green paid off, capturing the essence of the event and creating a buzz across the course. “I love everything green,” shares Alicia Haygood, showing that this vibrant hue is more than just a color; it's now an emblem of style and elegance on the golf course. 🌿