Game, Set, Fashion: How Tennis Stars Serve Societal Style Shockwaves in 2024!

Hold onto your hats, fashionistas, because the world of tennis wasn’t just about serves and volleys in 2024—it was a runway of epic proportions!

Coco Gauff: The sensational fashion icon didn't just dominate on the court; her partnership with New Balance took her style game to another level. With the launch of her upgraded CG2 high-tops, Gauff had sneakerheads in a tizzy! Remember those “Grey Days” CG1s in May? Fans were left swooning over the oxidized blue and firefly yellow hues she graced the US Open with, inspired by none other than the Statue of Liberty!

Grigor Dimitrov: Ditching Asics for Lacoste, Dimitrov turned heads with his barely there photoshoot for Lacoste’s new underwear line. With his charm oozing through and through, Dimitrov didn’t stop there; he was also spotted in custom denim pieces alongside Novak Djokovic. Who knew tennis and denim could make magic together?

Naomi Osaka: Coming back fierce after her daughter's birth, Osaka’s off-court style didn’t skip a beat, especially with her custom Jeff Hamilton jacket! Jet-setting from the Miami Open with a bespoke creation—talk about epic style only rivaled by luminaries like Jay-Z and Kobe Bryant. Oh, and let’s not forget her mind-blowing “N.O.” Nike capsule that exploded in fashion circles.

Andrey Rublev: Rublo went viral, not just for collabs, but with jaw-dropping accessories like luxury Bulgari watches and daring blue-light blocking glasses that had fellow players following his trendsetting lead.

Zheng Qinwen: This rising star didn’t just shine on the court. With deals valued at $15 million, endorsements with big names like Nike and Rolex, her presence was felt everywhere, from the pages of Harper's Bazaar to dazzling covers on Vogue China.

Taylor Fritz: Made jaws drop at the US Open and ATP finals, but it was his switch to Hugo Boss and runway walk for Milan Fashion Week that truly made him a fashion force to be reckoned with. That blonde hair experiment, though? Let’s just say lessons were learned!

Aryna Sabalenka: When not crushing it on the court, Aryna was breaking necks at fashion week shows and glitzy events, showing off her killer style alongside her trophy wins.

Frances Tiafoe: Labelled "the most stylish man in tennis," Tiafoe wasn’t shy about his love for bold prints and booming street-style looks, proving his reign as a sartorial powerhouse. His statement pieces were anything but subtle—loud, chic, and oh-so-conversational.

Prepare to be dazzled as tennis transcends the sport, evolving into the electrifying junction of athletic prowess and high fashion! Now, that's a serve worth acing.