From Zero to $5.5 Billion: How Vuori's Tech Pants Are Shaking Up the Activewear Industry!

The 10-year-old company that's taken the world by storm with its tech pants is now at the top of the athleisure market. But hold on, the founder insists, "it's still early days."

Ever heard of tech pants? These aren't your average trousers; they’re built with technical textiles like nylon and polyester, offering stretch, breathability, and moisture-wicking magic! Move over, suit trousers and khakis; these babies are conquering wardrobes everywhere. And Vuori? They've got stores bustling from Atlanta to Austin, appealing especially to young professionals who want style without the stuffy dress codes of the past!

And the numbers don't lie. Vuori's latest jaw-dropping $825 million funding round shot the company’s valuation to a whopping $5.5 billion.

"It's still early days for Vuori," the charismatic founder declared during a video call from sunny California, sporting the brand's latest outerwear. With over 80 stores in the U.S. and ambitions to reach hundreds more, Vuori is just getting started! Looking to take over the world, much?

Enter Chris Carey from Stripes, who couldn't resist Vuori's allure and led the massive funding round. He had his eye on Vuori since 2017, with strong consumer research noting Vuori's top-notch fit, performance, and comfort that sets them apart in the athleisure game.

As luxury brands hit the skids, Vuori is chasing a booming $95 billion activewear market. Vuori provides exactly what modern consumers crave: a blend of style, comfort, and the pursuit of a healthy lifestyle.

The brand kicked off with the Kore Short, offering versatility like you've never seen before. But don't take our word for it; Vuori's rapidly growing popularity speaks volumes. They’re expanding, too: women's wear, Meta Pants, and a strategic wholesale partnership with Nordstrom and REI!

And that's not all. Vuori's set its sights on a global takeover, gearing up to open 100 stores by 2026, targeting Europe and Asia to spread their revolution further.

Amazing partnerships, strategic expansions, an eye on sustainability—Vuori is the talk of the town and the name on everyone's lips in the world of fashion-forward men's and women's leisurewear. What will they conquer next? Stay tuned, because this is just the beginning!