From Tracks to Trends! Discover On's Fashion Revolution with FKA twigs Leading the Charge!

Prepare to have your mind blown! On is not just about running anymore; it’s stepping up its game and diving headfirst into the world of fashion! This activewear giant, famous for its CloudTec sneakers, is serving up some seriously stylish threads in its latest collection, headlined by none other than the iconic FKA twigs.

In a jaw-dropping campaign, the British music and fashion maven rocks On’s newest line, showcasing everything from innovative cut-out tops to sleek open-back crops—not forgetting their game-changing Cloud X 4 sneakers. Whether you’re into heart-pounding HIIT sessions or marathon training, these threads are designed to keep up with your pace—while making a bold statement.

Turning heads from the gym to the streets, these fitted and cropped silhouettes, edgy cut-outs, and vibrant color blocks mean you’ll want to keep them on long after your Pilates class wraps up. And with a powerhouse like FKA twigs leading the charge, On is not just catching the fashion wave—it’s making it.

Let’s not overlook last year’s collaboration with the fashion-forward Zendaya, a move that underscored On’s commitment to style beyond just the trails and tracks. This strategic partnership welcomed new fans who are all about the runway rather than the running track.

On is making waves on its own too. Its daring Bureau Borsche collaboration served up serious corpcore vibes, affirming its knack for mastering current trends—while its partnerships with LOEWE and Post Archive Faction show its bold ventures in fashion innovation.

This latest collection leaves no room for doubt: On is here to dominate the fashion scene. Get ready to elevate your style game with these luxe and fashion-forward offerings.