From Obsession to Revolution: How Emily Gittins is Transforming Fashion with Archive's Eco-Magic

Emily Gittins has been obsessed with the fashion industry's dark side since she was a teen! With fashion spewing out shocking 10% of the earth's CO2 emissions and drowning us in over 20% of water waste, wouldn't you be concerned too? But the craving for faster, more affordable fashion still rages on.

In a bold move, Gittins partnered with Ryan Rowe to revolutionize fashion with Archive! This game-changing company empowers brands to launch custom resale platforms, where fashionistas can buy and sell preloved clothes to each other. Talk about eco-friendly shopping magic! Archive shakes up the scene, going head-to-head with big names like Trove and Treet. What sets it apart? It supports the big players across continents with features like smart pricing, product feeds, and savvy warehouse management. Over 50 brands, including New Balance and The North Face, are already onboard.

And hold onto your hats! The second-hand market is about to explode, projected to skyrocket to a whopping $73 billion by 2028 in the U.S. alone! Even venture capitalists see the potential, pouring in $30 million in Series B funding, led by Energize Capital, with backing from Lightspeed Venture Partners and others.

With new sustainable legislation paving the way in places like California and even across Europe, the clothing resale revolution isn't slowing down. Forget the myth that resale could eat into full-price sales. 2025's looking bright with more brands jumping into the resale train, thanks to Archive's bold innovations!