Cole Hauser Reinvents Cowboy Style: Can You Handle His Bold Look with Lucky Brand?

Y'all won't believe what Cole Hauser, the ruggedly handsome star of Yellowstone, has just pulled off! He's not just roping cattle and breaking hearts on screen; now, he's roping you into a world of Westernwear like never before. Buckle up, because Hauser has teamed up with Lucky Brand to give cowboy attire a thrilling makeover!

Forget slapping a celebrity face on a brand – that's not Hauser's style! He's bringing authenticity straight from his cowboy lifestyle to this explosive fashion line, proving that utility and style can go hand-in-hand. In his own words, his gear is about being comfortable, "able to rope in it, cut in it – it's all about comfort!"

Do you think you know Hauser's style? Think again! As the face of Lucky Brand since November 2023, he's got roots with the brand deeper than a cowboy's love for the open range. He fondly recalls wearing out his first pair of Lucky jeans so much that his mom had to turn them into shorts – talk about a fashion revolution from childhood!

But hold your horses! This isn’t just a slap-a-name-on-it collection. Oh no, Hauser rolled up his sleeves and collaborated with designers to ensure that every piece screamed classic Americana – his vision, his style, his painstakingly curated standout pieces. From edgy bomber jackets to timeless Western work shirts, each item brings that rebellious cowboy flair we all crave.

Hauser even draws upon legendary style icons like Paul Newman to perfect pieces that honor the cowboy way of life. And just when you thought jeans couldn’t get cooler, Hauser debunks the myth of starching them to oblivion, offering comfortable, boot-cut jeans that let your true cowboy spirit run free!

Feeling chilly? He's got your back with a quilted jacket you won't find anywhere else – versatile enough for 70-degree days and a shiver-worthy 30-degree chill. This isn't just clothing; it's a way of life, ready for a night out or a day on the ranch.

Hauser even dishes on fashion don'ts: "When men wear tight jeans with cowboy boots over them – that's a no-go." Thanks to this cowboy connoisseur, you’ve got the cheat sheet to authentic Western style!

Yeah, Hauser's collection is all about the classic Americana that’s missing from today’s mainstream fashion. Want to channel your inner cowboy? Dive into this collection that makes you the star of your own Western adventure!