Champion and MoMA's Stylish New Line Will Make You Rethink Museum Merch! Act Fast!

Champion fans, brace yourselves! The athleticwear giant has just dropped a jaw-dropping five-piece collaboration with none other than the iconic Museum of Modern Art in New York City! This isn’t just any collection; it’s a blend of art and fashion that's set to shake up your wardrobe. Picture this: a hooded jacket, baseball T-shirt, cardigan, bomber jacket, and an epic sweatshirt—all available in sizes S to XL and priced between just $45 and $145. And here's the catch: these pieces are flying off the shelves and are available only while supplies last as per MoMA's senior product guru Alex Glaser!

But wait, there's more! This isn't the first time MoMA and Champion have joined forces. Remember the legendary "Items: Is Fashion Modern?" exhibition in 2017? Yep, they teamed up back then too, showcasing over 100 groundbreaking pieces including a Champion hoodie straight from the '80s. MoMA even boldly claims that Champion is the mastermind behind the modern hoodie, dating all the way back to the 1930s. Intrigued? Dive into the history by clicking here.

This new collection screams homage to Champion’s legacy of custom and collegiate apparel, with inspirations snapped from the archives in New York and custom facilities in Kansas City. Expect standout items like satin bomber jackets and university cardigans that pay tribute to generations of branded attire.

A juicy tidbit for you: Champion recently got a new home under the umbrella of Authentic Brands Group, after being sold by HanesBrands. This change unleashed a wave of exciting new licensees for the brand!

And in other trendy news, museums are becoming the new fashion frontier. Earlier this year, the Metropolitan Museum of Art teamed up with Sprayground for some awe-inspiring bag designs, and they’re collaborating with Pacsun for a fabulous Greek and Roman collection. Who knew museum shopping could be this stylish?