Amazon's Shocking Move: 200 Fashion and Fitness Jobs Cut Amid Major Shakeup! What's Next?

Get ready to be shocked! Amazon is making major moves, and you're about to hear all about it. Brace yourself as the retail giant is slashing a whopping 200 jobs in its Fashion and Fitness division in the US! This team, known as F2, based in sunny San Diego, wasn't expecting the axe. But why now? It's all part of a big shakeup to inject a fresh surge of innovation and a laser focus on customers.

Amazon states, "We've restructured our North America Stores team to better hit our targets. This change, though tough, involved cutting a few jobs. But fear not, we're assisting those affected in every possible way."

Guess what, this layoff frenzy has nothing to do with the ending of the "Try Before You Buy" option that let folks test out clothes and shoes before settling on an outfit. While this program has officially been shelved, the cuts and program changes are purely coincidental. So, lovers of the Try Before You Buy perk, it's goodbye - for real this time!

What's the Fashion and Fitness group all about? It's the powerhouse behind curating and marketing all things apparel, footwear, accessories, and fitness gear. Despite ongoing challenges, Amazon continues its mission to level up in apparel and fashion.

The "Try Before You Buy" service saga doesn't end here. Initially launched as Prime Wardrobe in 2017 and officially debuted in 2018, the service allowed customers to trial a handful of clothing items without commitment. Sadly, the curtain is closing for good on January 31. And why? With AI tools upscaling virtual try-ons and personalized fit recommendations, it seems there's less need for the former program's limited reach.

So, as Amazon pivots, the story doesn't end here. Stay tuned for what's next from this retail titan!