20 Years of Erdem: Uncover the Designer's Secret World of Muses, Movies, and Must-Have Scents!

Get ready to dive into the world of Erdem Moralıoğlu, the London-based designer who's not just a favorite at London Fashion Week but also a global fashion sensation! Celebrating 20 years of his iconic label, Erdem continues to draw inspiration from an eclectic mix of muses like the late Duchess of Devonshire Deborah Cavendish and opera icon Maria Callas. With fans like Selena Gomez, Demi Moore, and Kate Winslet, you know he's a big deal!

What I'm Watching: If you're a movie buff, you just can't miss Erdem's cinematic choice. He's been binge-watching everything by Luchino Visconti. And when it comes to podcasts, his picks are equally delightful. Dive into the worlds of Ruthie Rogers’ Ruthie’s Table 4 and Bad Gays for some fascinating discussions.

My Instagram Inspo Is...: Ever wondered where Erdem gets his Instagram vibes? It's from following brilliant minds like art director Thomas Persson. His go-to spots for visual inspo include London's quirky bookshops, Donlon Books and Gay’s The Word, and art havens like the National Portrait Gallery and Maureen Paley gallery.

A Grooming Essential I Can’t Live Without: Erdem's signature scent is a must-know! He swears by Frederic Malle Vetiver Extraordinaire and can't get enough of Santa Maria Novella’s Vetiver Eau de Cologne.

Stay tuned to discover Erdem's top spots in London! This designer doesn't just create fashion; he lives it with every scent, sight, and sound he encounters.