18 Armenian Fashion Rebels Shake Up Paris: Discover Their Secret Formula for Style Domination!

Picture this: 18 daring Armenian fashionistas took Paris by storm during a mind-blowing EU-funded adventure! From January 18 to 21, these trendsetters crashed the epic ‘Who’s Next’ and the Salon International de la Lingerie, and boy, did they shake things up!

Armenian apparel SMEs rubbed shoulders with the crème de la crème of the fashion world, picking up insider secrets about cutting-edge European market trends, impeccable quality standards, and the ever-popular sustainable fashion movement. Get ready for these innovators to dominate the EU fashion playground with their newfound knowledge!

‘Who’s Next’ isn't just any trade fair. It’s the megastar of all fashion events, attracting over 50,000 visitors and a jaw-dropping 1,500 brands from more than 100 countries. But that's not all! At Porte de Versailles, the fierce parade of lingerie, loungewear, and swimwear was the talk of the town at the Salon International de la Lingerie!

This fashionable escapade is a headline act in the ‘Building sustainable apparel and agribusiness value chains in Armenia’ project, a brainchild of the EU and masterminded by the International Trade Centre (ITC), in cahoots with the Ministry of Economy. Add a pinch of German Government support, courtesy of GIZ and their PSDTVET Project, and you've got an international fashion fiesta unlike any other.

Want the juicy details? Check out the press release!